Grow Your Facebook Fans Easily

Social media is so interesting because many of the popular channels come and go. However, there are also some social media channels that have been strong since their inception and they are even stronger than ever now. Facebook is one of those. It started out in a much more limited way than it is now and it is still extremely important to grow your Facebook fans for the benefit of your business and of your brand.

The challenges of Facebook
If you have a Facebook profile and you recognize your need to grow the number of fans that you have, that is challenging enough. On the other hand, if you have created a new page (for example, a new page for your brand), it can be even more challenging. In the past, it may have seemed easier to acquire new fans pretty easily and quickly. The reason that you might have had that perception is because it was easier.

Nowadays, on the other hand, it is much more difficult. The reason for that is, simply put, the volume of your competition. The fact is that if you want to grow your fans (it is safe to assume that you are looking for top-quality, relevant fans), it will take more effort and time on your part than it would have in the past. Of course, it goes without saying that you want to engage your Facebook fans as well. At this point, you may be asking yourself how you go about accomplishing that.

Identify your target audience first: The reality is that before you can do anything, you need to identify exactly who your target audience is and what they want and need. This needs to happen even before you start to use your Facebook profile to increase your number of fans. Of course, you don’t want or need everyone who is on Facebook to be one of the members of your target audience. It is very important that you understand that you must be able to solve the issues that your target audience members are experiencing. If you can’t do that, they are not truly your target audience members.

Use the most appropriate voice: Once you have figured out exactly who are your target audience members, the next thing that you have to do is to establish a connection with them. If you don’t start to interact with your target audience members, you will not be able to establish a relationship with them. As you are probably well aware, the relationship is at the heart of your ability to succeed. When it comes to your content, you need to write with your target audience members in mind. Your content needs to resonate with your target audience. That is how you establish an emotional/human connection.

Engage with your target audience members: When you are considering how to write your content, you also need to consider your environment. In other words, you need to think about how your content will affect people once it is housed in your particular Facebook page. You will notice that some of your content works more effectively than other content. If you have posted content and you see that very few (or no) people have read it, you understand that you should not be posting that type of content because it isn’t working for you. There are several different things that you can post and you will achieve positive results. Some of them are questions (thought-provoking), interesting photos, statements in which the target audience member needs to fill in the blank, and contests in which they would like to participate.

You need to stay with it for the long-term: Although you may not need to invest a large amount of money in your Facebook efforts, that doesn’t mean that you don’t need to invest anything. Your investment is in the form of time and effort. If you wish, you can also invest money (in the form of paid advertisements); however, it is not necessary and, in many cases, you will find that you have invested money and those advertisements don’t yield anything. How frustrating is that?

Stay focused and breathe: As you are growing your fans, you must always remember to stay grounded. If you have any chance of relating to your target audience, you will only accomplish that by connecting with them as one human to another. Your ultimate goal (as is the case for everyone) is to sell your product and/or service. However, you can’t be pushy about it. You need to develop the relationship with the other person, fortify it over time, build trust and credibility, and then, eventually, the other person will probably want to buy what you are selling.

Stay committed to your schedule: People love a schedule that they can count on. That means that if you commit to posting your content twice a week on certain days and at certain times, you need to stick with that. Human beings are creatures of habit and they rely on being able to read your content when they expect it to appear online. That isn’t so much to ask (from their perspective) and it will not require a great deal of effort on your part either.

Pay attention to the analytics: Analytics and metrics are extremely important for your business because they give you a clear indication of how you are doing and how you can improve upon what you are doing. You will want to pay attention to specific things and if those things are not working or don’t seem relevant, you will need to refocus your attention elsewhere.

Conclusion
Growing your Facebook fans is very important for your professional success. As is always the case with social media, you will need to make sure that you surround yourself with relevant, top-quality connections with whom you can share a mutually beneficial relationship. If you make the appropriate online connections and you connect with those people on a human level, you can successfully grow your fans without allowing it to hurt your budget too much. However, it is important to understand that it is not enough to simply create a Facebook page and then sit back and wait for people to become fans. You will need to work it. You will then start to see the positive results that you have caused to happen.

Plan The Most Professional Conference Call Possible – The Simple Tips

A conference call is a telephone call that allows more than two people to join in the conversation. It breaks geographical barriers and makes it possible for professionals to hold meetings without the cost or need to travel and make accommodation arrangements. More and more companies are now embracing the technology that saves so much cost and time and also offers lots of convenience. There are so many platforms you can use for your business conference calls, some of which even make the calling free for your convenience. But how do you make sure the call is as professional as it ought to be?

1. Consider even the smallest details in your plan. Before anything else, you need to know what you are doing and when you will be doing it. Set the date and time and make sure you have all relevant participants include and laid out. If it is an international conference call, then make sure that you remember to consider time zone differences so all participants are comfortable with the scheduling.

2. Give participants early notice. Professionals tend to be very busy people and for this reason you really cannot assume that they will be available at the time you have scheduled the conference call. It is advisable that you tell them about the conference call at least a month or few weeks to it. This is good enough time for everyone to reserve time for the call or make any necessary changes to the scheduling early enough for you to come with better alternatives. If everyone is okay with the date and time, then you need to provide them with instructions to access the call including dial-in numbers and PINs. Proposed start and end time and also the topic should also be provided.

3. Keep all necessities handy. Visual aids, charts, spreadsheets and even graphs may be necessary during the call and you should have them handy. If possible you can send them out to the participants before the call for their analysis. Whether your call is an audio call or a video call, you will need to avail necessary guides to get the most from the session.

4. Create a good agenda. Your teleconference will only be successful when you have a complete and well-organized agenda for it. A good agenda should cover topics, speakers on each of the topics, and even time every speaker has on the topics. Consider any requests from the participants and include them in the agenda too.

5. Exercise good teleconference etiquette. It may be a conference call, but you should show professionalism in handling it. Call on time and introduce yourself appropriately immediately you dial in. Allow speakers to finish talking before you jump in and keep your phone mute when not talking to prevent background noises from seeping in. You should also remain attentive to what is happening during the call; you do not want to seem lost in the conversation just because something distracted you during the session.

LED’s In Auto Manufacturing

The popularity of LED lighting in many applications has seen major car manufacturers including Audi, Cadillac, BMW, Toyota, Mercedes-Benz and Ford offering colorful LED lights with new car models to attract customers.

Automotive lighting has seen few advancements in the past 30 years, instead relying on the widely used incandescent options. However, new LED options have emerged in recent years. LED is an abbreviation of light-emitting diode. It is a semiconductor that can change electrical energy into visible light. The light-emitting efficiency can reach 80%-90%. New, more intelligent LED options can now be seen in automotive electronic products, now known as the fourth generation car luminescence.

Compared with the traditional light bulb, LED’s main advantage is its lifespan. First of all, LED light life can last up to 50,000 hours in theory. In practice, it may be closer to 20,000 hours. Therefore, with the use of LED options, it’s possible to never need to change the lights for the life of the vehicle. Another advantage is that LED’s have a fast response time and can be lit without delay. LED’s start time is only tens of nanoseconds, much shorter than incandescent bulbs. LED’s are also energy saving. LED brake lights and turn signals can directly change electrical energy into light energy in the lower drive current, making it an eco-friendly option, not needing any other power. In addition, they will only need less than a quarter of the power of an incandescent lamp. The small size and compact structure of LED’s allow for use in places where traditional lights just could not fit.

Auto LED’s can be divided into two categories, lamps and decorative lights. Lamps include standard applications like instrument lights, front and rear turning lights, brake lights, back up lights, fog lamps and reading lamps. Decorative uses mainly include color changing lights for the side or bottom of cars.

The Market Prospects of Light-Emitting Diodes

Although the LED light source is still a relatively new alternative to conventional incandescent light source, the technology has matured and is continuing to mature greatly. The only disadvantage is that in some cases LED’s can be more costly upfront. However, with advancements in manufacturing and the rise of Chinese LED manufacturers, the hope is that LED’s will become the goto lighting option for automotive manufacturers in the future. With so many advantages, LED’s are almost certainly the future of auto lighting.

PlanningTravelling Alone

Often people are shocked when they hear that I love to travel alone. Some state that they would be afraid to do this while others imply that they just don’t think they would enjoy the trip without having people accompany them.

Well, there are several advantages to going solo:

1. Planning is much easier. You just think about where you would like to visit and start researching your options. You can open an email with flight offers and book whatever grabs your attention at the time without having to consult or compromise.
2. Travelling is more flexible. If you miss a plane or decide to get sidetracked you can coordinate things based on one schedule only – your own. You don’t have to worry about anxiety or commitments of others in your party. In fact, you could even choose to give up your seat on an overbooked flight and receive hundreds of dollars from the airline for doing so.
3. Opportunities abound. It is a lot easier to purchase one ticket to a popular event that two. Several times I have impulsively arrived at a box office and found that the concert was sold out – except for one great ticket – MINE! Would you believe twenty-third row center for Natalie Cole in Seattle?
4. Relationships develop. Frequently I am invited to join interesting people at their table for a meal when they realize that I am on my own. I have made amazing friendships and enjoyed great conversations on trips that wouldn’t have occurred if I had been with other people.
5. Culture can be experienced first-hand. There is always time to visit with hotel or restaurant staff, discover local adventures or learn about the language and customs from a shop keeper because no one is waiting for you or wanting to do something else.
6. Plans can be altered. You can sleep in, order lunch in mid-afternoon or take an impulsive detour without upsetting anyone else’s itinerary.
7. You set the pace. I have learned to walk slowly and rest often – a situation that does not match that of many other people. Last month, in Ronks, Pennsylvania, for example, I chose to take advantage of an outdoor Amish-made rocking chair so I could just rock and people-watch for two hours. I loved it but know that not everyone would have felt the same way!
8. You spend less money. At least I do because I know that I am the one who will have to haul my luggage around from place to place. And I don’t want to pay an extra transportation fee if it weighs in att over fifty pounds.
9. I also eat better when I am alone because I am not in restaurants three times a day trying to finish everything on the plate. In fact, I eat only one restaurant meal a day, ask for a take-out container and then supplement my left-overs with fruit, vegetables or snacks that I have purchased throughout the day.
10. Finally, and with tongue in cheek I enjoy the fact that there isn’t anyone to correct my stories!

You don’t have to be afraid to travel on your own if you are wise. Just use your common sense, ask hotel personnel for advice about safe areas and keep your eyes open. With just a little practice, you will find that travelling on your own can be a wonderful experience!